I make ideas look good.
ABOUT ME
I’m Lars, an Art Director based in Riyadh, currently working at Ogilvy. With 10 years of experience across the GCC, I specialize in building campaigns, shaping brand identities, and crafting visual stories that connect.
Concept-led and detail-focused, I’ve worked across both global and regional brands — delivering standout work in brand campaigns, packaging, 3D visuals, and integrated content. My approach combines strategic thinking with a strong sense of craft to bring ideas to life across platforms.
I’m Lars, an Art Director based in Riyadh, currently working at Ogilvy. With 10 years of experience across the GCC, I specialize in building campaigns, shaping brand identities, and crafting visual stories that connect.
Concept-led and detail-focused, I’ve worked across both global and regional brands — delivering standout work in brand campaigns, packaging, 3D visuals, and integrated content. My approach combines strategic thinking with a strong sense of craft to bring ideas to life across platforms.
MY METHOD IS SIMPLE
concept-first thinking,
concept-first thinking,
concept-first thinking,
design intentionally,
design intentionally,
DESIGN INTENTIONALLY,
Obsess the details.
Obsess the details.
OBSESS THE DETAILS.
CONCEPT & DIRECTION
Shaping ideas into clear, crafted campaigns — from concept to visual direction. Making sure the work connects with the brand, and with people.
Campaign Concepts
Key Visuals
Visual Storytelling
Activation Concepts
Integrated Campaigns
Pitch Concept Development
CONCEPT & DIRECTION
Shaping ideas into clear, crafted campaigns — from concept to visual direction. Making sure the work connects with the brand, and with people.
Campaign Concepts
Key Visuals
Visual Storytelling
Activation Concepts
Integrated Campaigns
Pitch Concept Development
CONCEPT & DIRECTION
Shaping ideas into clear, crafted campaigns — from concept to visual direction. Making sure the work connects with the brand, and with people.
Campaign Concepts
Visual Storytelling
Activation Concepts
Integrated Campaigns
Visual Identity
Building distinctive visual languages — from identity to packaging to full brand worlds. Consistent, clear, and built to last across every touchpoint.
Brand Identity
Visual System
Art Direction
Packaging Design
Typography Design
3D & Motion Direction
Visual Identity
Building distinctive visual languages — from identity to packaging to full brand worlds. Consistent, clear, and built to last across every touchpoint.
Brand Identity
Visual System
Art Direction
Packaging Design
Typography Design
3D & Motion Direction
Visual Identity
Building distinctive visual languages — from identity to packaging to full brand worlds. Consistent, clear, and built to last across every touchpoint.
Brand Identity Development
Packaging Design Direction
Brand Guideline Creation
Art Direction for Photography
DESIGN & CRAFT
Bringing ideas to life with sharp design and attention to detail. From big-picture thinking down to the smallest element — because how it looks matters.
Layout & Composition
Digital Content Design
Art Directing Shoots
3D & Motion Art Direction
Studio & Asset Direction
UI Design
DESIGN & CRAFT
Bringing ideas to life with sharp design and attention to detail. From big-picture thinking down to the smallest element — because how it looks matters.
Layout & Composition
Digital Content Design
Art Directing Shoots
3D & Motion Art Direction
Studio & Asset Direction
UI Design
DESIGN & CRAFT
Bringing ideas to life with sharp design and attention to detail. From big-picture thinking down to the smallest element — because how it looks matters.
Layout & Composition
Digital Content Design
3D & Motion Art Direction
UI Design
CAREER HIGHLIGHTS
Shaped by brands.
Shaped by brands.
SHAPED BY BRANDS.
Sharpened by briefs.
Sharpened by briefs.
SHARPENED
THE ORDINARY
BY BRIEFS.
EXPERIENCE
EXPERIENCE
OGILVY
Art DIRECTOR,
2023 - PRESENT
RIYADH, Saudi Arabia
FOCUS
ADVERTISING
FOCUS ADVERTISING
jR. Art DIRECTOR,
2019 - 2023
Art DIRECTOR,
2021 - 2023
RIYADH, Saudi Arabia
Ogilvy
Graphic Designer,
2016 - 2019
Jeddah, Saudi Arabia
McCann
Worldgroup
Graphic Designer,
2014 - 2015
Manila, Philippines
Leo Burnett
INTERN, 2013
Jeddah, Saudi Arabia
EDUCATION &
QUALIFICATIONS
Bachelor of Fine Arts Major in Advertising
Cum Laude (Latin Honors) *2014, Univeristy of Santo Tomas, Manila
Bachelor of Fine Arts
Major in Advertising
Cum Laude (Latin Honors) *2014,
Univeristy of Santo Tomas, Manila
CANNES LIONS CREATIVE MBA
Ongoing
Master’s in Development Communication
University of the Philippines, 1 year completed
WPP PROGRAM: Future Readiness Academies
WPP PROGRAMS: Future Readiness Academies
Marketing Technology Certificate
SOMEHOW FELT THIS IS PORTFOLIO WORTHY
SOMEHOW FELT THIS IS PORTFOLIO WORTHY
