I make ideas look good.

ABOUT ME

I’m Lars, an Art Director based in Riyadh, currently working at Ogilvy. With 10 years of experience across the GCC, I specialize in building campaigns, shaping brand identities, and crafting visual stories that connect.

Concept-led and detail-focused, I’ve worked across both global and regional brands — delivering standout work in brand campaigns, packaging, 3D visuals, and integrated content. My approach combines strategic thinking with a strong sense of craft to bring ideas to life across platforms.

I’m Lars, an Art Director based in Riyadh, currently working at Ogilvy. With 10 years of experience across the GCC, I specialize in building campaigns, shaping brand identities, and crafting visual stories that connect.

Concept-led and detail-focused, I’ve worked across both global and regional brands — delivering standout work in brand campaigns, packaging, 3D visuals, and integrated content. My approach combines strategic thinking with a strong sense of craft to bring ideas to life across platforms.

MY METHOD IS SIMPLE

concept-first thinking,

concept-first thinking,

concept-first thinking,

design intentionally,

design intentionally,

DESIGN INTENTIONALLY,

Obsess the details.

Obsess the details.

OBSESS THE DETAILS.

CONCEPT & DIRECTION

Shaping ideas into clear, crafted campaigns — from concept to visual direction. Making sure the work connects with the brand, and with people.

Campaign Concepts

Key Visuals

Visual Storytelling

Activation Concepts

Integrated Campaigns

Pitch Concept Development

CONCEPT & DIRECTION

Shaping ideas into clear, crafted campaigns — from concept to visual direction. Making sure the work connects with the brand, and with people.

Campaign Concepts

Key Visuals

Visual Storytelling

Activation Concepts

Integrated Campaigns

Pitch Concept Development

CONCEPT & DIRECTION

Shaping ideas into clear, crafted campaigns — from concept to visual direction. Making sure the work connects with the brand, and with people.

Campaign Concepts

Visual Storytelling

Activation Concepts

Integrated Campaigns

Visual Identity

Building distinctive visual languages — from identity to packaging to full brand worlds. Consistent, clear, and built to last across every touchpoint.

Brand Identity

Visual System

Art Direction

Packaging Design

Typography Design

3D & Motion Direction

Visual Identity

Building distinctive visual languages — from identity to packaging to full brand worlds. Consistent, clear, and built to last across every touchpoint.

Brand Identity

Visual System

Art Direction

Packaging Design

Typography Design

3D & Motion Direction

Visual Identity

Building distinctive visual languages — from identity to packaging to full brand worlds. Consistent, clear, and built to last across every touchpoint.

Brand Identity Development

Packaging Design Direction

Brand Guideline Creation

Art Direction for Photography

DESIGN & CRAFT

Bringing ideas to life with sharp design and attention to detail. From big-picture thinking down to the smallest element — because how it looks matters.

Layout & Composition

Digital Content Design

Art Directing Shoots

3D & Motion Art Direction

Studio & Asset Direction

UI Design

DESIGN & CRAFT

Bringing ideas to life with sharp design and attention to detail. From big-picture thinking down to the smallest element — because how it looks matters.

Layout & Composition

Digital Content Design

Art Directing Shoots

3D & Motion Art Direction

Studio & Asset Direction

UI Design

DESIGN & CRAFT

Bringing ideas to life with sharp design and attention to detail. From big-picture thinking down to the smallest element — because how it looks matters.

Layout & Composition

Digital Content Design

3D & Motion Art Direction

UI Design

CAREER HIGHLIGHTS

Shaped by brands.

Shaped by brands.

SHAPED BY BRANDS.

Sharpened by briefs.

Sharpened by briefs.

SHARPENED

THE ORDINARY

BY BRIEFS.

EXPERIENCE

EXPERIENCE

OGILVY

Art DIRECTOR,
2023 - PRESENT
RIYADH, Saudi Arabia

FOCUS
ADVERTISING

FOCUS ADVERTISING

Art DIRECTOR,
2021 - 2023

JR. Art DIRECTOR,
2019  - 2021

RIYADH, Saudi Arabia

Ogilvy

Graphic Designer,
2016 - 2019
Jeddah, Saudi Arabia

McCann
Worldgroup

Graphic Designer,
2014 - 2015
Manila, Philippines

Leo Burnett

INTERN, 2013
Jeddah, Saudi Arabia
EDUCATION &
QUALIFICATIONS

Bachelor of Fine Arts Major in Advertising

Cum Laude (Latin Honors) *2014, Univeristy of Santo Tomas, Manila

Master’s in Development Communication

University of the Philippines, 1 year completed (2023)

Bachelor of Fine Arts
Major in Advertising

Cum Laude (Latin Honors) *2014,
Univeristy of Santo Tomas, Manila

CANNES LIONS CREATIVE MBA

2025

Master’s in BUSINESS ADMINISTRATION

University of Massachusetts, Ongoing

WPP PROGRAM: Future Readiness Academies

WPP PROGRAM: Future Readiness Academies

Marketing Technology Certificate

SOMEHOW FELT THIS IS PORTFOLIO WORTHY

SOMEHOW FELT THIS IS PORTFOLIO WORTHY

Off grid things that

OFF GRID THINGS

Off grid things that

shaped me personally

THAT SHAPED ME

shaped me personally

PERSONALLY

Let’s just say heights and I don’t get along. Which is why skydiving had to be on this list. It taught me how to stay calm in discomfort, a skill that helps in high-pressure creative moments too.

Solo climbing in the Himalayas pushed me further out of my comfort zone than anything else I’ve done. It reinforced persistence, adaptability, and focus; traits that shape how I approach challenging projects.

As much as I’d like to fill this with more ‘interesting’ things, I mostly just like to draw in my free time. It keeps me grounded in the craft, sharpens my eye, and fuels creative thinking.

Want to make
something cool?
Let's mAke it happen

GET IN TOUCH

GET IN TOUCH