I’m Lars, currently working as a Senior Art Director at Blink Experience, with 12 years of experience across the GCC. My background began in advertising, shaping campaigns, brand identities, and integrated content for global and regional brands. Today, my practice has expanded into experiential and spatial art direction, creating activations, environments, and tangible brand experiences that move beyond the screen.

I approach art direction holistically, connecting concept, visual language, storytelling, space, and audience interaction into one cohesive experience. Whether it’s a campaign, an event, a branded environment, or an activation, my work is grounded in strategic thinking, strong visual craft, and the ability to bring ideas to life across both digital and physical touchpoints.