I make ideas look good.
ABOUT ME
I’m Lars — an Art Director currently based in Riyadh, working at Ogilvy. I bring 10 years of experience in building campaigns, shaping brand identities, and crafting visual stories across markets in the GCC.
I’m a concept-driven, detail-focused creative. My career started with an internship at Ogilvy and Leo Burnett, where I developed a strong foundation in concept and craft. Since then, I’ve worked as a designer and now art director across global and regional brands — with a focus on brand campaigns, packaging, 3D visuals, and integrated content.
I’m Lars — an Art Director currently based in Riyadh, working at Ogilvy. I bring 10 years of experience in building campaigns, shaping brand identities, and crafting visual stories across markets in the GCC.
I’m a concept-driven, detail-focused creative. My career started with an internship at Leo Burnett, where I developed a strong foundation in concept and craft. Since then, I’ve worked as a designer and now art director across global and regional brands — with a focus on brand campaigns, packaging, 3D visuals, and integrated content.
I’m Lars — an Art Director currently based in Riyadh, working at Ogilvy. I bring 10 years of experience in building campaigns, shaping brand identities, and crafting visual stories across markets in the GCC.
I’m a concept-driven, detail-focused creative. My career started with an internship at Leo Burnett, where I developed a strong foundation in concept and craft. Since then, I’ve worked as a designer and now art director across global and regional brands — with a focus on brand campaigns, packaging, 3D visuals, and integrated content.
MY METHOD IS SIMPLE
concept-first thinking,
concept-first thinking,
concept-first thinking,
design intentionally,
design intentionally,
DESIGN INTENTIONALLY,
Obsess the details.
Obsess the details.
OBSESS THE DETAILS.
CONCEPT & DIRECTION
Shaping ideas into clear, crafted campaigns — from concept to visual direction. Making sure the work connects with the brand, and with people.
Campaign Concepts
Key Visuals
Visual Storytelling
Activation Concepts
Integrated Campaigns
Pitch Concept Development
CONCEPT & DIRECTION
Shaping ideas into clear, crafted campaigns — from concept to visual direction. Making sure the work connects with the brand, and with people.
Campaign Concepts
Key Visuals
Visual Storytelling
Activation Concepts
Integrated Campaigns
Pitch Concept Development
CONCEPT & DIRECTION
Shaping ideas into clear, crafted campaigns — from concept to visual direction. Making sure the work connects with the brand, and with people.
Campaign Concepts
Visual Storytelling
Activation Concepts
Integrated Campaigns
Visual Identity
Building distinctive visual languages — from identity to packaging to full brand worlds. Consistent, clear, and built to last across every touchpoint.
Brand Identity
Visual System
Art Direction
Packaging Design
Typography Design
3D & Motion Direction
Visual Identity
Building distinctive visual languages — from identity to packaging to full brand worlds. Consistent, clear, and built to last across every touchpoint.
Brand Identity
Visual System
Art Direction
Packaging Design
Typography Design
3D & Motion Direction
Visual Identity
Building distinctive visual languages — from identity to packaging to full brand worlds. Consistent, clear, and built to last across every touchpoint.
Brand Identity Development
Packaging Design Direction
Brand Guideline Creation
Art Direction for Photography
DESIGN & CRAFT
Bringing ideas to life with sharp design and attention to detail. From big-picture thinking down to the smallest element — because how it looks matters.
Layout & Composition
Digital Content Design
Art Directing Shoots
3D & Motion Art Direction
Studio & Asset Direction
UI Design
DESIGN & CRAFT
Bringing ideas to life with sharp design and attention to detail. From big-picture thinking down to the smallest element — because how it looks matters.
Layout & Composition
Digital Content Design
Art Directing Shoots
3D & Motion Art Direction
Studio & Asset Direction
UI Design
DESIGN & CRAFT
Bringing ideas to life with sharp design and attention to detail. From big-picture thinking down to the smallest element — because how it looks matters.
Layout & Composition
Digital Content Design
3D & Motion Art Direction
UI Design
CAREER HIGHLIGHTS
Shaped by brands.
Shaped by brands.
SHAPED BY BRANDS.
Sharpened by briefs.
Sharpened by briefs.
SHARPENED
THE ORDINARY
BY BRIEFS.
EXPERIENCE
EXPERIENCE
Leo Burnett
INTERN, 2015
Jeddah, Saudi Arabia
McCann
Worldgroup
Graphic Designer,
2014 - 2015
Manila, Philippines
Ogilvy
Graphic Designer,
2016 - 2019
Jeddah, Saudi Arabia
FOCUS
ADVERTISING
FOCUS ADVERTISING
jR. Art DIRECTOR,
2019 - 2021
Art DIRECTOR,
2021 - 2023
RIYADH, Saudi Arabia
OGILVY
Art DIRECTOR,
2023 - PRESENT
RIYADH, Saudi Arabia
EDUCATION &
QUALIFICATIONS
Bachelor of Fine Arts Major in Advertising
Cum Laude (Latin Honors) *2014, Univeristy of Santo Tomas, Manila
Cum Laude (Latin Honors) *2014,
Univeristy of Santo Tomas, Manila
Master’s in Development Communication
University of the Philippines, 1 year completed
WPP PROGRAM: Future Readiness Academies
Marketing Technology Certificate
SOMEHOW FELT THIS IS PORTFOLIO WORTHY
SOMEHOW FELT THIS IS PORTFOLIO WORTHY
