Unbothered under pressure, focused on ideas. I believe good work doesn’t have to look stressed.

Unbothered under pressure, focused on ideas. I believe good work doesn’t have to look stressed.

LARS WURZEL

LARS

WURZEL

ART DIRECTOR

ART DIRECTOR

BASED IN RIYADH, KSA

BASED IN RIYADH, KSA

I tell stories

I tell stories

Mostly through

Mostly through

DESIGN

DESIGN

And yes, coffee is usually involved.

And yes, coffee is usually involved.

I tell stories

I tell stories

Mostly through design.

Mostly through design.

And yes, coffee is usually involved.

And yes, coffee is usually involved.

Concept & Direction

Shaping creative concepts and visual direction through research, strategy, and collaboration. Making sure ideas align with brand goals and resonate with audiences.

Concept & Direction

Shaping creative concepts and visual direction through research, strategy, and collaboration. Making sure ideas align with brand goals and resonate with audiences.

Concept & Direction

Shaping creative concepts and visual direction through research, strategy, and collaboration. Making sure ideas align with brand goals and resonate with audiences.

Visual Identity

Building distinctive visual identities and brand worlds. From core identity to packaging and across digital and physical touchpoints, with clarity and consistency.

Visual Identity

Building distinctive visual identities and brand worlds. From core identity to packaging and across digital and physical touchpoints, with clarity and consistency.

Visual Identity

Building distinctive visual identities and brand worlds. From core identity to packaging and across digital and physical touchpoints, with clarity and consistency.

DESIGN & CRAFT

Bringing ideas to life through thoughtful design and craft with attention to form, detail, and execution, so that how something looks and feels matches its intent.

DESIGN & CRAFT

Bringing ideas to life through thoughtful design and craft with attention to form, detail, and execution, so that how something looks and feels matches its intent.

DESIGN & CRAFT

Bringing ideas to life through thoughtful design and craft with attention to form, detail, and execution, so that how something looks and feels matches its intent.

PORTFOLIO

PORTFOLIO

A quick look at what

A quick look at what

A QUICK LOOK

I’ve worked on so far.

I’ve worked on so far.

AT WHAT I'VE

WORKED ON

WORKED ON

SO FAR

SO FAR

Across Industries

Across Industries

BRANDS I have

BRANDS I have

BRANDS I have

WORKED WITH

WORKED WITH

WORKED WITH

Want to make
something cool?
Let's mAke it happen